Agenda - aibc

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Agenda

Track 1 - Main Stage (Machine Room)

Located on the ground floor, this space was once the heart of the old Estrella Damm Factory, housing the steam engines and coal rooms. It will become the central stage of the event.

09:00

Welcome

09:00 - 10:00

10:00

Opening

10:00 - 10:15 | Opening remarks.

10:15

Search & AI - Google

10:15 - 11:15 | The new funnel.

Bebi Apraiz (Google, AI Specialist) & Pere Vericat (Google, Account Executive & Measurement Specialist).

11:20

Coffee Break

11:20 - 11:50

11:50

Creating at the digital frontier

11:50 - 12:35 | Creativity in the age of AI.

Isabelita Virtual (Creative Director).

12:40

Augmented creativity

12:40 - 13:25 | Augmented creativity: the new agency model.

Joakim Borgström (Creative leader. Startup founder. AI-native).

13:30

Panel discussion

13:30 - 14:15 | AI, creativity and society: who designs the future.

Carlos Solana (Mediapro), Laura Fernández (AllWomen), Helena Grau (Krea) & David Comas (VidaCaixa).

14:15

Lunch

14:15 - 15:45

15:45

Round Table + case studies

15:45 - 16:30 | Beyond the prompt: creative direction in the age of AI.

Helena Grau (Krea), Josep Suriñach (LinkVids) & Carlos Adán (Buzz).

16:30

Brands in the minds of machines

16:30 - 17:15 | How LLMs recommend, choose, and forget brands.

Eduard Corral (Buzz).

17:30

Legal + Q&A | AI, rights and regulation

17:30 - 18:30 | AI, rights and regulation.

Sergio de Juan-Creix Cuatrecasas (Croma Legal) & Helena (Krea).

18:30

Cocktail & Networking

18:30 - 20:00

A final space to connect, exchange ideas, and create new professional opportunities.

10:00

Live streaming | Opening

10:00 - 10:15 | Opening remarks.

10:15

Live streaming | Search & AI - Google

10:15 - 11:15 | The new funnel.

Bebi Apraiz (Google, AI Specialist) & Pere Vericat (Google, Account Executive & Measurement Specialist).

11:20

Coffee Break

11:20 - 11:50

11:50

Transforming candidate screening with conversational AI

11:50 - 12:20

Álvaro Monterrubio (Hirevoice).

12:30

Build reliable AI agents in complex environments

12:30 - 13:00

Martí Norberto (Timbal).

14:15

Lunch

14:15 - 15:45

15:45

Lead generation. How modern B2B teams generate real demand in 2026

15:45 - 16:15

Miguel Beltrán Sánchez (Enginy).

16:25

Conversational AI

16:25 - 16:55 | Conversational AI for eCommerce applied to support and conversion.

Guillem Oliva (Konvo).

17:05

Brand voice in the age of AI

17:05 - 17:35 | What does your brand sound like when a machine speaks?

Marcos Valera (ElevenLabs).

A day designed to dive into the technology of tomorrow.

Masterclass

Masterclass

A different perspective on “synthetic branding”, augmented creativity, actionable data, digital twins and much more.

Demos & Showcase

Demos & Showcase

Discover real AI applications in creative and strategic processes live with Multi-stack.

Networking session

Networking session

A cocktail-style break designed to connect and create synergies with other professionals.

Eat & Meet

Eat & Meet

Relaxed conversations with professionals over avant-garde cuisine.